The Times They are a Changin’

by | 10 Sep 2020

Our world has turned upside down and we don’t know when things will return to ‘normal’.

We are having to re-think nearly every aspect of our professional and personal lives.

But one thing that hasn’t changed is the fundamental need for interpersonal interaction, particularly in the context of sharing information and learning.

It’s just that the way we have traditionally done that needs to be radically re-engineered.

And perhaps nowhere is that more relevant than with conferences and live events.

Until just a few months ago, conferences were a combination of plenary, workshop sessions and networking, scheduled over a multi-day residential conference.

No longer!

The online environment is very different to the live environment.

Engagement and connection is challenging – to say the least!

We need to completely re-think the very concept of what an event is!

Staring at a screen and listening to traditional presentations simply will not work in this environment.

Our go-to reference for screen based content is Television.

And what is TV?

Mostly(!), it is a carefully crafted blend of entertainment and information delivery.

The most engaging TV takes us on a journey of discovery.

So we need to re-imagine on-line conferences in this light.

And remember – before you design your event, ask yourself

What do you want the audience to know, feel and do In the days, weeks and months after the event

Over the next few days, I’ll be sharing some tips about how to make your online events as engaging as they possibly can – allowing your audience to connect with your message and each other.

If you would like to chat about how to maximise the long term effectiveness of your online events, give me a call on 0437 837 833 or send me a note at